Infographic: A guide to Instagram marketing

Before you can start converting scrollers into customers on any social media platform, you must understand how to create a successful campaign. Consider these insights.

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There are many benefits for having your product or service on Instagram.

The platform boasts the best brand engagement among teens and is ideal for captivating visually obsessed audiences. However, it takes more than a compelling image to drive a successful Instagram marketing campaign.

Among many objectives, brand managers must clearly define overall goals, decide which types of ads make the most sense and understand how to create ads that will stand out and convert on the highly competitive platform.

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This infographic from Headway Capital offers a robust guide for advertising on Instagram, including types of ads and tips for using them, campaign objectives and how to create ads that earn eyeballs. It also includes step-by-step directions for creating Instagram ads using Facebook Ads Manager.

Insights include:

• Carousel—one of the seven different types of Instagram ads—allows users to scroll through multiple images and is ideal for offering a step-by-step guide to your product.
• Brand manager should focus on location rather than interest if their objective is to increase reach.
• Less is more when it comes to the text that accompanies your visual ads.
• Peak times to post for optimal engagement are Wednesdays at 3 p.m., Thursdays at 5 a.m., 11 a.m. and from 3 p.m. to 4 p.m., and Fridays at 5 a.m.

Ready to create your next Instagram advertising campaign? Consult the full infographic for guidance.

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